Spring Conference

The 2010 Spring Conference was the 3rd Annual Advertising and Circulation Joint Conference of the New York State Circulation Management Association and The New York Newspaper Advertising and Marketing Executives. The event took place from May 16th till May 18th at the Gideon Putnam Resort in Saratoga Springs NY. Although many of the meetings and workshops were specific to one or the other organization, there were many opportunities for cooperative training and interaction. Advertising departments and circulation departments are both sales departments with similar needs and similar challenges. These departments work closely together at many newspapers and this opportunity to strengthen that working relationship can only be a benefit to the newspaper industry and the individual members of NYNAME and NYSCMA. This was an excellent opportunity to meet and exchange ideas with advertising, marketing executives, and circulation managers from all over New York State.

Our "Get Paid" - on - Scan Panel
From Left to Right: Jim Nowak (USA Today), Jeffrey Black (Wolfe News Service), Jamie Nee (Boston Globe) and Gary Valik (Post Standard)

See what some of the attendees had to say about the 2010 sales conference

Click here to check out some the power point presentations from this years conference.

"I would like to thank NYSCMA, Inc for the opportunity to attend your Sales & Marketing conference. As a fairly new District Sales Manager, I feel I have had the opportunity to learn valuable information to share with my colleagues. I enjoyed the Michael Zinser session on Independent Contractors the most and it is the one from which I took the most information. It was truly an enlightening experience."

Kendall Hatch  2010 Future Leader Scholarship Winner
Lewis CO DSM
Watertown Daily Times

"The 2010 Joint Sales & Marketing conference was a phenomenal resource for me, and the rest of our staff.  I walked out the door with 3 new subscriber programs, and that was just from chatting with the vendors!  The Michael Zinser session was great, and from that we are passing his information throughout our department, and will conduct a few staff training sessions in the coming weeks.  I highly recommend it, even if you can only send one person from your newspaper.  The ideas you bring back will pay for the conference, and beyond!"

Mary Sawyer
Circulation Sales & Promotion Manager
NIE Coordinator
Watertown Daily Times

"The 2010 Joint Circulation & Advertising Conference at Saratoga Springs provided me with many brainstorming opportunities with circulation colleagues, advertising staff as well as vendors. The sessions were dead on and very thought provoking. The “Get Paid on Scan” session was tremendous as it discussed one of circulation’s biggest challenges in the coming years. It was a call to action for newspapers to work together as chain stores look to minimize their accountability by only paying for newspapers scanned. It was impressive to see Gary Valik appointed as NYSCMA’s new Pay on Scan Director and immediately scheduled to attend the NEACE conference to learn and lead the charge representing the best interest of New York newspapers. I left here with ideas to grow circulation and maximize our revenue."

Steve Piersa
Operations Manager
Times Herald - Record
Middletown, NY

"This year’s conference was a great experience and I was thrilled to have the opportunity to attend after missing the 09 conference. The agenda was concise and the speakers were compelling and informative. I came away with enhanced job knowledge, great sales ideas and renewed enthusiasm for our industry."

Bill Farrell
Circulation Manager
Poughkeepsie Journal
Poughkeepsie, NY

“The NYSCMA/NYNAME 3rd annual joint conference in Saratoga was an information-filled event, no matter the discipline.  From the latest developments in audience reporting to ideas to grow revenue or reduce operational expenses, this conference was a winner!”

Mark Vinciguerra
Circulation Director
The Times Union
Albany, NY

"I found the entire conference to be extremely beneficial but totally enjoyed the presentation on scan based trading and subsequent Q and A from our industry colleagues from I-Control. It is quite apparent that scan based is here to stay and learned several tips regarding how to pursue the most efficient payment models."

Bill Sara
Director of Retail/Verified Circulation Sales
The Time Union
Albany, NY